Our partnership model, which I shared in a previous post, becomes a dividend for clients in that way. We are not selling a service as a result on its own – we take the broader idea of success into consideration and advise on where our services can be tactically applied. Sometimes that will mean reconsidering an approach, while other times it might mean making a system adjustment. Whichever it is, we’re here to share what we’ve seen, learned, and recommend.